In Pasto, a city full of colors, knowledge and memory, Sr Zur has become an emotional design reference. Behind each cup, illustration or packaging is the attentive look of Anita Chamorro and Jonny Calderón, a couple of designers who transforms the everyday into significant experiences. Their products are not only functional: they are designed to connect with the affective memory of those who use them, evoking words, gestures and landscapes that are part of the Nariñense identity.

Inspiration is born from daily life: a shared phrase between friends, a drawing that reflects the way of being of the region. Each piece is a bridge between the graphic and the emotional, and is built with a process that joins creativity, local production and sustainability. They work with artisanal workshops and use regional materials such as specialty coffee, milk delicacy or reusable packaging, taking care of every detail for prototypes, color tests and conscious finishes.

Understanding from Pasto has not been easy, but it has led them to strengthen local networks and to deeply value the resources of the territory. For them, representing the identity of Nariño is an act of love and commitment: each product is designed to travel with dignity, joy and beauty, carrying with them the soul of a region that breathes creativity.